From Tim Kiely:
FastTrackGov conducted an on-line survey of municipal governments across the United States in an effort to determine if and how they are using Social Media (Twitter, Facebook, YouTube, etc.) to communicate with citizens.
- Nearly 3 out of 5 municipal governments that responded to the survey use Social Media as an option to communicate with their citizens and business owners.
- Of those municipal governments that do use Social Media, Facebook and Twitter are by far the most popular options with each listed by about 4 out of every 5 survey respondents.
- While YouTube is used by municipal governments, it is not as popular as FaceBook or Twitter with only about 3 in 10 survey respondents listing it.
- Other Social Media resources listed by survey respondents include MySpace, LinkedIn, Flickr, and Nixle.
- A vast majority of survey respondents currently use Social Media resources for one-way, outbound communication with their citizens to share news, promote meetings and events, and deliver public safety and emergency information.
- Most survey respondents indicated that their citizens are still very much in the early stages of accepting Social Media options as viable government communications resources.
DETAILED SURVEY FINDINGS:
Does your organization currently use Social Media to communicate with citizens/constituents, businesses, vendors, etc.?
Which Social Media options does your organization currently use?
For those Social Media sites you indicated that your organization does use, which one(s) do you use most frequently?
For those social media site(s) you use, indicate the purpose(s) for which your organization uses them.
If you are using Social Media in your citizen communication efforts, about what percentage of your community has embraced the practice?