Survey Results: How is Government Using Social Media?

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From Tim Kiely:

FastTrackGov conducted an on-line survey of municipal governments across the United States in an effort to determine if and how they are using Social Media (Twitter, Facebook, YouTube, etc.) to communicate with citizens.

SURVEY CONCLUSIONS:

  • Nearly 3 out of 5 municipal governments that responded to the survey use Social Media as an option to communicate with their citizens and business owners.
  • Of those municipal governments that do use Social Media, Facebook and Twitter are by far the most popular options with each listed by about 4 out of every 5 survey respondents.
  • While YouTube is used by municipal governments, it is not as popular as FaceBook or Twitter with only about 3 in 10 survey respondents listing it.
  • A vast majority of survey respondents currently use Social Media resources for one-way, outbound communication with their citizens to share news, promote meetings and events, and deliver public safety and emergency information.
  • Most survey respondents indicated that their citizens are still very much in the early stages of accepting Social Media options as viable government communications resources. 

DETAILED SURVEY FINDINGS:

Does your organization currently use Social Media to communicate with citizens/constituents, businesses, vendors, etc.?  

Survey Results Image 1

Which Social Media options does your organization currently use?

Survey Results Image 2

For those Social Media sites you indicated that your organization does use, which one(s) do you use most frequently?

Survey Results Image 3

For those social media site(s) you use, indicate the purpose(s) for which your organization uses them.

Survey Results Image 4

If you are using Social Media in your citizen communication efforts, about what percentage of your community has embraced the practice?

Survey Results Image 5

FastTrackGov Website     FastTrackGov on Twitter     FastTrackGov on Facebook

2 Comments

  1. Elliott:

    Thanks again for completing our survey. I’m glad you were able to check out the results.

    Per your request, following is a list of those organizations (92) that chose to identify themselves when completing the survey. A lot of California responses including, of course, yourself. There were another 23 respondents who asked not to be identified.

    City of Auburn, Alabama
    City of Eagle, Alaska
    city of Seward, Alaska
    Town of Pinetop-Lakeside, Arizona
    Town of Sahuarita, Arizona
    City of Anaheim, California
    City of Bakersfield, California
    City of Blythe, California
    City of Chino Hills, California
    City of Dinuba, California
    City of El Centro, California
    City of Hesperia, California
    City of La Quinta, California
    City of Martinez, California
    City of Novato, California
    City of Ontario, California
    City of Redondo Beach, California
    City of San Jose, California
    City of Santa Rosa, California
    Town of Hillsborough, California
    City of Louisville, Colorado
    City of Bradenton, Florida
    City of Cape Coral, Florida
    City of Cocoa, Florida
    City of Eustis, Florida
    City of Greenacres, Florida
    City of Miami Beach, Florida
    City of Parkland, Florida
    City of Sanford, Florida
    Manatee County, Florida
    Osceola County, Florida
    Village of Royal Palm Beach, Florida
    City of Cumming, Georgia
    Peachtree City, Georgia
    City of Belvidere, Illinois
    City of Champaign, Illinois
    City of Geneva, Illinois
    City of Northlake, Illinois
    Town of Oak Park, Illinois
    Village of Machesney Park, Illinois
    Village of Northbrook, Illinois
    City of Anderson, Indiana
    City of Lawrence, Kansas
    Town of Upper Marlboro, Maryland
    City of Alma, Michigan
    City of Farmington Hills, Michigan
    City of Burnsville, Minnesota
    City of Chanhassen, Minnesota
    City of Crystal, Minnesota
    City of Eden Prairie, Minnesota
    City of Minnetonka, Minnesota
    City of Plymouth, Minnesota
    City of Rochester, Minnesota
    City of Cape Girardeau, Missouri
    City of Crestwood, Missouri
    City of Fenton, Missouri
    City of Kirkwood, Missouri
    City of Norfolk, Nebraska
    City of Omaha, Nebraska
    City of Rochester, New Hampshire
    West Windsor Township, New Jersey
    Village of Speculator, New York
    City of Rocky Mount, North Carolina
    Town of Mooresville, North Carolina
    City of Fargo, North Dakota
    City of Blue Ash, Ohio
    City of Grove City, Ohio
    City of Huber Heights, Ohio
    City of Newark, Ohio
    City of West Carrollton, Ohio
    Village of Canal Winchester, Ohio
    Village of Sunbury, Ohio
    City of Sandy, Oregon
    City of Allentown, Pennsylvania
    Town of Lincoln, Rhode Island
    City of Arlington, Texas
    City of Bedford, Texas
    City of Benbrook, Texas
    City of Brownsville, Texas
    City of Cedar Hill, Texas
    City of Hutto, Texas
    City of Missouri City, Texas
    City of Herriman, Utah
    City of North Ogden, Utah
    City of Spanish Fork, Utah
    Francis Town, Utah
    Granite School District, Utah
    Town of Elsinore, Utah
    City of Roanoke, Virginia
    City of Mukilteo, Washington
    City of Wauwatosa, Wisconsin
    Forest County, Wisconsin

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